Dynamic pricing with an unknown demand model: Asymptotically optimal semi-myopic policies
We consider a monopolist who sells a set of products over a time horizon of T periods. The seller initially does not know the parameters of the products' linear demand curve, but can estimate them based on demand observations. We first assume that the seller knows nothing about the parameters of the demand curve, and then consider the case where the seller knows the expected demand under an incumbent price. It is shown that the smallest achievable revenue loss in T periods, relative to a clairvoyant who knows the underlying demand model, is of order √T in the former case and of order log T in the latter case. To derive pricing policies that are practically implementable, we take as our point of departure the widely used policy called greedy iterated least squares (ILS), which combines sequential estimation and myopic price optimization. It is known that the greedy ILS policy itself suffers from incomplete learning, but we show that certain variants of greedy ILS achieve the minimum asymptotic loss rate. To highlight the essential features of well-performing pricing policies, we derive sufficient conditions for asymptotic optimality.
Duke Scholars
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- Operations Research
- 3507 Strategy, management and organisational behaviour
- 1503 Business and Management
- 0802 Computation Theory and Mathematics
- 0102 Applied Mathematics
Citation
Published In
DOI
EISSN
ISSN
Publication Date
Volume
Issue
Start / End Page
Related Subject Headings
- Operations Research
- 3507 Strategy, management and organisational behaviour
- 1503 Business and Management
- 0802 Computation Theory and Mathematics
- 0102 Applied Mathematics