Impression change and favorableness of first impressions: A study of population and of commitment effects
The present study replicated and extended Briscoe, Woodyard, & Shaw’s (1967) study of impression formation. The replication yielded overall recency effects and did not find that initially unfavorable first impressions were more resistant to change. This failure to replicate was not due to initial differences in impressions and was attributed to hypothesized population differences. The extension, on commitment, indicated that commitment was greatest for Ss who made covert initial ratings and least for those who made public initial ratings. The commitment effects were related to Kiesler’s (1968) commitment theory. © 1971, Psychonomic Journals, Inc.. All rights reserved.
Margulis, ST; Costanzo, PR; Klein, AL
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