Scholars@Duke publication: A Consumer-Side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality?

A Consumer-Side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality?

Publication , Journal Article

Boulding, W; Kirmani, A

Published in: Journal of Consumer Research

June 1993

Published version (DOI) Publisher Link

Duke Scholars

Author William F. Boulding Fuqua School of Business

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Published In

Journal of Consumer Research

DOI

10.1086/209337

EISSN

1537-5277

ISSN

0093-5301

Publication Date

June 1993

Volume

Issue

Start / End Page

111 / 111

Publisher

Oxford University Press (OUP)

Related Subject Headings

Marketing
1701 Psychology
1506 Tourism
1505 Marketing

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Boulding, W., & Kirmani, A. (1993). A Consumer-Side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality? Journal of Consumer Research, 20(1), 111–111. https://doi.org/10.1086/209337

Boulding, William, and Amna Kirmani. “A Consumer-Side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality?” Journal of Consumer Research 20, no. 1 (June 1993): 111–111. https://doi.org/10.1086/209337.

Boulding W, Kirmani A. A Consumer-Side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality? Journal of Consumer Research. 1993 Jun;20(1):111–111.

Boulding, William, and Amna Kirmani. “A Consumer-Side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality?” Journal of Consumer Research, vol. 20, no. 1, Oxford University Press (OUP), June 1993, pp. 111–111. Crossref, doi:10.1086/209337.

Boulding W, Kirmani A. A Consumer-Side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality? Journal of Consumer Research. Oxford University Press (OUP); 1993 Jun;20(1):111–111.

Published In

Journal of Consumer Research

DOI

10.1086/209337

EISSN

1537-5277

ISSN

0093-5301

Publication Date

June 1993

Volume

Issue

Start / End Page

111 / 111

Publisher

Oxford University Press (OUP)

Related Subject Headings

Marketing
1701 Psychology
1506 Tourism
1505 Marketing