A Consumer-Side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality?

Published

Journal Article

Full Text

Duke Authors

Cited Authors

  • Boulding, W; Kirmani, A

Published Date

  • June 1, 1993

Published In

Volume / Issue

  • 20 / 1

Start / End Page

  • 111 - 111

Published By

Electronic International Standard Serial Number (EISSN)

  • 1537-5277

International Standard Serial Number (ISSN)

  • 0093-5301

Digital Object Identifier (DOI)

  • 10.1086/209337

Language

  • en