Pioneering and Market Share: Is Entry Time Endogenous and Does it Matter?
Publication
, Journal Article
Boulding, WF; Moore, MJ; Goodstein, RC
Published in: Journal of Marketing Research
1991
Duke Scholars
Published In
Journal of Marketing Research
ISSN
1547-7193
Publication Date
1991
Volume
28
Issue
1
Start / End Page
97 / 104
Publisher
American Marketing Association
Related Subject Headings
- Marketing
- 1505 Marketing
Citation
APA
Chicago
ICMJE
MLA
NLM
Boulding, W. F., Moore, M. J., & Goodstein, R. C. (1991). Pioneering and Market Share: Is Entry Time Endogenous and Does it Matter? Journal of Marketing Research, 28(1), 97–104.
Boulding, W. F., M. J. Moore, and R. C. Goodstein. “Pioneering and Market Share: Is Entry Time Endogenous and Does it Matter?” Journal of Marketing Research 28, no. 1 (1991): 97–104.
Boulding WF, Moore MJ, Goodstein RC. Pioneering and Market Share: Is Entry Time Endogenous and Does it Matter? Journal of Marketing Research. 1991;28(1):97–104.
Boulding, W. F., et al. “Pioneering and Market Share: Is Entry Time Endogenous and Does it Matter?” Journal of Marketing Research, vol. 28, no. 1, American Marketing Association, 1991, pp. 97–104.
Boulding WF, Moore MJ, Goodstein RC. Pioneering and Market Share: Is Entry Time Endogenous and Does it Matter? Journal of Marketing Research. American Marketing Association; 1991;28(1):97–104.
Published In
Journal of Marketing Research
ISSN
1547-7193
Publication Date
1991
Volume
28
Issue
1
Start / End Page
97 / 104
Publisher
American Marketing Association
Related Subject Headings
- Marketing
- 1505 Marketing