Note—Conjoint Reliability Measures

Published

Journal Article

Full Text

Duke Authors

Cited Authors

  • Wittink, DR; Reibstein, DJ; Boulding, W; Bateson, JEG; Walsh, JW

Published Date

  • November 1989

Published In

Volume / Issue

  • 8 / 4

Start / End Page

  • 371 - 374

Published By

Electronic International Standard Serial Number (EISSN)

  • 1526-548X

International Standard Serial Number (ISSN)

  • 0732-2399

Digital Object Identifier (DOI)

  • 10.1287/mksc.8.4.371

Language

  • en