Conjoint Analysis Reliability: Empirical Findings

Published

Journal Article

Full Text

Duke Authors

Cited Authors

  • Reibstein, D; Bateson, JEG; Boulding, W

Published Date

  • August 1988

Published In

Volume / Issue

  • 7 / 3

Start / End Page

  • 271 - 286

Published By

Electronic International Standard Serial Number (EISSN)

  • 1526-548X

International Standard Serial Number (ISSN)

  • 0732-2399

Digital Object Identifier (DOI)

  • 10.1287/mksc.7.3.271

Language

  • en