Satisficing in split-second decision making is characterized by strategic cue discounting.


Journal Article

Much of our real-life decision making is bounded by uncertain information, limitations in cognitive resources, and a lack of time to allocate to the decision process. It is thought that humans overcome these limitations through satisficing, fast but "good-enough" heuristic decision making that prioritizes some sources of information (cues) while ignoring others. However, the decision-making strategies we adopt under uncertainty and time pressure, for example during emergencies that demand split-second choices, are presently unknown. To characterize these decision strategies quantitatively, the present study examined how people solve a novel multicue probabilistic classification task under varying time pressure, by tracking shifts in decision strategies using variational Bayesian inference. We found that under low time pressure, participants correctly weighted and integrated all available cues to arrive at near-optimal decisions. With increasingly demanding, subsecond time pressures, however, participants systematically discounted a subset of the cue information by dropping the least informative cue(s) from their decision making process. Thus, the human cognitive apparatus copes with uncertainty and severe time pressure by adopting a "drop-the-worst" cue decision making strategy that minimizes cognitive time and effort investment while preserving the consideration of the most diagnostic cue information, thus maintaining "good-enough" accuracy. This advance in our understanding of satisficing strategies could form the basis of predicting human choices in high time pressure scenarios. (PsycINFO Database Record

Full Text

Duke Authors

Cited Authors

  • Oh, H; Beck, JM; Zhu, P; Sommer, MA; Ferrari, S; Egner, T

Published Date

  • December 2016

Published In

Volume / Issue

  • 42 / 12

Start / End Page

  • 1937 - 1956

PubMed ID

  • 27253846

Pubmed Central ID

  • 27253846

Electronic International Standard Serial Number (EISSN)

  • 1939-1285

Digital Object Identifier (DOI)

  • 10.1037/xlm0000284


  • eng

Conference Location

  • United States