Relating Brand and Customer Perspectives on Marketing Management
Journal Article (Academic article)
Duke Authors
Cited Authors
- Edell, JA; Ambler, T; Bhattacharya, C; Keller, KL
Published Date
- 2002
Published In
Volume / Issue
- 5 / 1
Start / End Page
- 13 - 25
Published By
International Standard Serial Number (ISSN)
- 1552-7379