Relating Brand and Customer Perspectives on Marketing Management

Journal Article (Academic article)

Duke Authors

Cited Authors

  • Edell, JA; Ambler, T; Bhattacharya, C; Keller, KL

Published Date

  • 2002

Published In

Volume / Issue

  • 5 / 1

Start / End Page

  • 13 - 25

Published By

International Standard Serial Number (ISSN)

  • 1552-7379