Duke Authors

• Edell, Julie Ann

Cited Authors

• Edell, JA; Keller, KL

Published Date

• 1989

Published In

• Journal of Marketing Research 

Volume / Issue

• 26 / 2

Start / End Page

• 149 - 163

Published By

• American Marketing Association 

International Standard Serial Number (ISSN)

• 1547-7193