Duke Authors

• Huber, Joel C.

Cited Authors

• Huber, JC; Witting, DR; Fiedler, JA; Miller, R

Published Date

• 1993

Published In

• Journal of Marketing Research 

Volume / Issue

• 30 /

Start / End Page

• 105 - 114

Published By

• American Marketing Association 

International Standard Serial Number (ISSN)

• 1547-7193