The Relationship between Prior Brand Knowledge and Information Acquisition Order

Published

Journal Article

Full Text

Duke Authors

Cited Authors

  • Simonson, I; Huber, J; Payne, J

Published Date

  • March 1988

Published In

Volume / Issue

  • 14 / 4

Start / End Page

  • 566 - 566

Published By

Electronic International Standard Serial Number (EISSN)

  • 1537-5277

International Standard Serial Number (ISSN)

  • 0093-5301

Digital Object Identifier (DOI)

  • 10.1086/209136

Language

  • en