Duke Authors

• Huber, Joel C.

Cited Authors

• Huber, JC; Holbrook, M; Kahn, B

Published Date

• 1986

Published In

• Journal of Marketing Research 

Volume / Issue

• 23 /

Start / End Page

• 250 - 260

Published By

• American Marketing Association 

International Standard Serial Number (ISSN)

• 1547-7193