The Extent to Which Inferential Beliefs Affect Product Evaluations

Journal Article

Duke Authors

Cited Authors

  • Huber, JC; McCann, JM

Published Date

  • 1982

Published In

Volume / Issue

  • 19 /

Start / End Page

  • 324 - 333

Published By

International Standard Serial Number (ISSN)

  • 1547-7193