Using Attribute Ratings for Product Positioning: Some Distinctions Among Compositional Approaches

Journal Article

Duke Authors

Cited Authors

  • Huber, JC; Holbrook, MB

Published Date

  • 1979

Published In

Volume / Issue

  • 16 /

Start / End Page

  • 507 - 516

Published By

International Standard Serial Number (ISSN)

  • 1547-7193