Using Attribute Ratings for Product Positioning: Some Distinctions Among Compositional Approaches
Journal Article (Academic article)
Duke Authors
Cited Authors
- Huber, JC; Holbrook, MB
Published Date
- 1979
Published In
Volume / Issue
- 16 /
Start / End Page
- 507 - 516
Published By
International Standard Serial Number (ISSN)
- 1547-7193