Duke Authors

• Keeney, Ralph L.

Cited Authors

• Keeney, RL; Bell, DE; Little, JDC

Published Date

• 1975

Published In

• Journal of Marketing Research 

Volume / Issue

• XII /

Start / End Page

• 136 - 141

Published By

• American Marketing Association 

International Standard Serial Number (ISSN)

• 1547-7193