Options for Strategic Change: Exploration or Exploitation in Marketing as Sources for New Wealth Creation

Book Section (Chapter)

More than a reader for business people in Southeast Asia, the book should be of interest to policy makers and all those interested in the shift from national to transnational business.

Duke Authors

Cited Authors

  • Lewin, AY; Sakano, T; Yamada, N

Published Date

  • December 13, 2000

Book Title

  • Corporate Strategies for South East Asia After the Crisis A Comparison of Multinational Firms from Japan and Europe

Chapter

  • 7

Start / End Page

  • 123 - 140

Published By