Managing user-generated content: A dynamic rational expectations equilibrium approach

Journal Article (Journal Article)

This paper considers the creation and consumption of content on user-generated content platforms, e.g. reviews, articles, chat, videos, etc. On these platforms, users’ expectations regarding the amount and timing of participation by others becomes germane to their own involvement levels. Accordingly, we develop a dynamic rational expectations equilibrium model of joint consumption and generation of information. We estimate the model on a novel data set from a large Internet forum site and offer recommendations regarding strategies of managing sponsored content and content quality.

Full Text

Duke Authors

Cited Authors

  • Ahn, DY; Duan, JA; Mela, CF

Published Date

  • March 1, 2016

Published In

Volume / Issue

  • 35 / 2

Start / End Page

  • 284 - 303

Electronic International Standard Serial Number (EISSN)

  • 1526-548X

International Standard Serial Number (ISSN)

  • 0732-2399

Digital Object Identifier (DOI)

  • 10.1287/mksc.2015.0937

Citation Source

  • Scopus