A study of market segment response to the marketing decision variables

Published

Journal Article

Full Text

Duke Authors

Cited Authors

  • McCann, JM

Published Date

  • April 1, 1974

Published In

Volume / Issue

  • 2 / 2

Start / End Page

  • 282 - 283

Published By

International Standard Serial Number (ISSN)

  • 0305-0483

Digital Object Identifier (DOI)

  • 10.1016/0305-0483(74)90103-0

Language

  • en