A study of market segment response to the marketing decision variables
Publication
, Journal Article
McCann, JM
Published in: Omega
April 1974
Duke Scholars
Published In
Omega
DOI
ISSN
0305-0483
Publication Date
April 1974
Volume
2
Issue
2
Start / End Page
282 / 283
Publisher
Elsevier BV
Related Subject Headings
- Operations Research
- 1505 Marketing
- 1503 Business and Management
- 0102 Applied Mathematics
Citation
APA
Chicago
ICMJE
MLA
NLM
McCann, J. M. (1974). A study of market segment response to the marketing decision variables. Omega, 2(2), 282–283. https://doi.org/10.1016/0305-0483(74)90103-0
McCann, John M. “A study of market segment response to the marketing decision variables.” Omega 2, no. 2 (April 1974): 282–83. https://doi.org/10.1016/0305-0483(74)90103-0.
McCann JM. A study of market segment response to the marketing decision variables. Omega. 1974 Apr;2(2):282–3.
McCann, John M. “A study of market segment response to the marketing decision variables.” Omega, vol. 2, no. 2, Elsevier BV, Apr. 1974, pp. 282–83. Crossref, doi:10.1016/0305-0483(74)90103-0.
McCann JM. A study of market segment response to the marketing decision variables. Omega. Elsevier BV; 1974 Apr;2(2):282–283.
Published In
Omega
DOI
ISSN
0305-0483
Publication Date
April 1974
Volume
2
Issue
2
Start / End Page
282 / 283
Publisher
Elsevier BV
Related Subject Headings
- Operations Research
- 1505 Marketing
- 1503 Business and Management
- 0102 Applied Mathematics