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A study of market segment response to the marketing decision variables

Publication ,  Journal Article
McCann, JM
Published in: Omega
April 1974
Published version (DOI) Publisher Link

Duke Scholars

John M. McCann
Author John M. McCann Fuqua School of Business

Published In

Omega

DOI

10.1016/0305-0483(74)90103-0

ISSN

0305-0483

Publication Date

April 1974

Volume

2

Issue

2

Start / End Page

282 / 283

Publisher

Elsevier BV

Related Subject Headings

  • Operations Research
  • 1505 Marketing
  • 1503 Business and Management
  • 0102 Applied Mathematics
 

Citation

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ICMJE
MLA
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McCann, J. M. (1974). A study of market segment response to the marketing decision variables. Omega, 2(2), 282–283. https://doi.org/10.1016/0305-0483(74)90103-0
McCann, John M. “A study of market segment response to the marketing decision variables.” Omega 2, no. 2 (April 1974): 282–83. https://doi.org/10.1016/0305-0483(74)90103-0.
McCann, John M. “A study of market segment response to the marketing decision variables.” Omega, vol. 2, no. 2, Elsevier BV, Apr. 1974, pp. 282–83. Crossref, doi:10.1016/0305-0483(74)90103-0.
McCann JM. A study of market segment response to the marketing decision variables. Omega. Elsevier BV; 1974 Apr;2(2):282–283.
Journal cover image

Published In

Omega

DOI

10.1016/0305-0483(74)90103-0

ISSN

0305-0483

Publication Date

April 1974

Volume

2

Issue

2

Start / End Page

282 / 283

Publisher

Elsevier BV

Related Subject Headings

  • Operations Research
  • 1505 Marketing
  • 1503 Business and Management
  • 0102 Applied Mathematics