Getting there in a global industry: Impacts on performance of changing international presence


Journal Article

We investigate the effects of increasing and decreasing international presence on market share and survival in the American medical diagnostic imaging equipment industry. Imaging equipment manufacturers possessing international medical operations tend to achieve superior market share and longer survival, but we find that attempting to become an international medical player is risky. Both increasing and decreasing international presence have negative associations with survival, while decreased internationalization is associated with decreased American market share. Brief case studies suggest that the ingredients for success in internationalization may include preparedness, focused management, and learning from international experience. Copyright © 1992 John Wiley & Sons, Ltd.

Full Text

Duke Authors

Cited Authors

  • Mitchell, W; Shaver, JM; Yeung, B

Published Date

  • January 1, 1992

Published In

Volume / Issue

  • 13 / 6

Start / End Page

  • 419 - 432

Electronic International Standard Serial Number (EISSN)

  • 1097-0266

International Standard Serial Number (ISSN)

  • 0143-2095

Digital Object Identifier (DOI)

  • 10.1002/smj.4250130603

Citation Source

  • Scopus