Relationships Between Providers and Users of Market Research: The Dynamics of Trust Within and Between Organizations

Journal Article

Duke Authors

Cited Authors

  • Moorman, C; Zaltman, G; Deshpandé, R

Published Date

  • 1992

Published In

Volume / Issue

  • 29 /

Start / End Page

  • 314 - 328

Published By

International Standard Serial Number (ISSN)

  • 1547-7193