Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information From Ads
Journal Article (Academic article)
Duke Authors
Cited Authors
- Moorman, C; MacInnis, DJ; Jaworski, B
Published Date
- 1991
Published In
Volume / Issue
- 55 /
Start / End Page
- 32 - 53
International Standard Serial Number (ISSN)
- 1547-7185