The Management and Use of Advertising Research
Publication
, Journal Article
Moorman, C; Zaltman, G
Published in: Journal of Advertising Research
1989
Duke Scholars
Published In
Journal of Advertising Research
ISSN
1740-1909
Publication Date
1989
Volume
29
Start / End Page
11 / 18
Related Subject Headings
- Marketing
- 2001 Communication and Media Studies
- 1505 Marketing
Citation
APA
Chicago
ICMJE
MLA
NLM
Moorman, C., & Zaltman, G. (1989). The Management and Use of Advertising Research. Journal of Advertising Research, 29, 11–18.
Moorman, C., and G. Zaltman. “The Management and Use of Advertising Research.” Journal of Advertising Research 29 (1989): 11–18.
Moorman C, Zaltman G. The Management and Use of Advertising Research. Journal of Advertising Research. 1989;29:11–8.
Moorman, C., and G. Zaltman. “The Management and Use of Advertising Research.” Journal of Advertising Research, vol. 29, 1989, pp. 11–18.
Moorman C, Zaltman G. The Management and Use of Advertising Research. Journal of Advertising Research. 1989;29:11–18.
Published In
Journal of Advertising Research
ISSN
1740-1909
Publication Date
1989
Volume
29
Start / End Page
11 / 18
Related Subject Headings
- Marketing
- 2001 Communication and Media Studies
- 1505 Marketing