The Importance of Personal Trust in the Use of Research
Publication
, Journal Article
Moorman, C; Zaltman, G
Published in: Journal of Advertising Research
1988
Duke Scholars
Published In
Journal of Advertising Research
ISSN
1740-1909
Publication Date
1988
Volume
28
Start / End Page
16 / 24
Related Subject Headings
- Marketing
- 2001 Communication and Media Studies
- 1505 Marketing
Citation
APA
Chicago
ICMJE
MLA
NLM
Moorman, C., & Zaltman, G. (1988). The Importance of Personal Trust in the Use of Research. Journal of Advertising Research, 28, 16–24.
Moorman, C., and G. Zaltman. “The Importance of Personal Trust in the Use of Research.” Journal of Advertising Research 28 (1988): 16–24.
Moorman C, Zaltman G. The Importance of Personal Trust in the Use of Research. Journal of Advertising Research. 1988;28:16–24.
Moorman, C., and G. Zaltman. “The Importance of Personal Trust in the Use of Research.” Journal of Advertising Research, vol. 28, 1988, pp. 16–24.
Moorman C, Zaltman G. The Importance of Personal Trust in the Use of Research. Journal of Advertising Research. 1988;28:16–24.
Published In
Journal of Advertising Research
ISSN
1740-1909
Publication Date
1988
Volume
28
Start / End Page
16 / 24
Related Subject Headings
- Marketing
- 2001 Communication and Media Studies
- 1505 Marketing