The Emotional Nature of Decision Trade-offs

Book Section (Chapter)

"This is a superb book that provides valuable insights for managers at all levels. No matter how many critical decisions we make, it is useful to be reminded of the intricacies of the process. Wharton on Making Decisions does just that.

Duke Authors

Cited Authors

  • Payne, JW; Luce, MF; Bettman, JR

Published Date

  • March 28, 2001

Book Title

  • Wharton on Making Decisions

Start / End Page

  • 17 - 35

Published By

International Standard Book Number 10 (ISBN-10)

  • 0471382477

International Standard Book Number 13 (ISBN-13)

  • 9780471382478