Marketing Science—Growth and Evolution

Published

Journal Article

Full Text

Duke Authors

Cited Authors

  • Hauser, JR; Allenby, G; Murphy, FH; Raju, J; Staelin, R; Steckel, J

Published Date

  • February 2005

Published In

Volume / Issue

  • 24 / 1

Start / End Page

  • 1 - 2

Published By

Electronic International Standard Serial Number (EISSN)

  • 1526-548X

International Standard Serial Number (ISSN)

  • 0732-2399

Digital Object Identifier (DOI)

  • 10.1287/mksc.1040.0112

Language

  • en