An Approach for Developing an Optimal Discount Pricing Policy

Published

Journal Article

Full Text

Duke Authors

Cited Authors

  • Lal, R; Staelin, R

Published Date

  • December 1984

Published In

Volume / Issue

  • 30 / 12

Start / End Page

  • 1524 - 1539

Published By

Electronic International Standard Serial Number (EISSN)

  • 1526-5501

International Standard Serial Number (ISSN)

  • 0025-1909

Digital Object Identifier (DOI)

  • 10.1287/mnsc.30.12.1524

Language

  • en