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Estimating Response Rates for Different Market Segments from Questionnaire Data

Publication ,  Journal Article
Staelin, R; Dolde, W; Yao, T
Published in: Journal of Marketing Research
1980

Duke Scholars

Published In

Journal of Marketing Research

ISSN

1547-7193

Publication Date

1980

Volume

17

Issue

2

Start / End Page

245 / 252

Publisher

American Marketing Association

Related Subject Headings

  • Marketing
  • 1505 Marketing
 

Citation

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Staelin, R., Dolde, W., & Yao, T. (1980). Estimating Response Rates for Different Market Segments from Questionnaire Data. Journal of Marketing Research, 17(2), 245–252.
Staelin, R., W. Dolde, and T. Yao. “Estimating Response Rates for Different Market Segments from Questionnaire Data.” Journal of Marketing Research 17, no. 2 (1980): 245–52.
Staelin R, Dolde W, Yao T. Estimating Response Rates for Different Market Segments from Questionnaire Data. Journal of Marketing Research. 1980;17(2):245–52.
Staelin, R., et al. “Estimating Response Rates for Different Market Segments from Questionnaire Data.” Journal of Marketing Research, vol. 17, no. 2, American Marketing Association, 1980, pp. 245–52.
Staelin R, Dolde W, Yao T. Estimating Response Rates for Different Market Segments from Questionnaire Data. Journal of Marketing Research. American Marketing Association; 1980;17(2):245–252.

Published In

Journal of Marketing Research

ISSN

1547-7193

Publication Date

1980

Volume

17

Issue

2

Start / End Page

245 / 252

Publisher

American Marketing Association

Related Subject Headings

  • Marketing
  • 1505 Marketing