Duke Authors

• Staelin, Richard

Cited Authors

• Staelin, R; Dolde, W; Yao, T

Published Date

• 1980

Published In

• Journal of Marketing Research 

Volume / Issue

• 17 / 2

Start / End Page

• 245 - 252

Published By

• American Marketing Association 

International Standard Serial Number (ISSN)

• 1547-7193