Estimating Response Rates for Different Market Segments from Questionnaire Data

Journal Article (Academic article)

Duke Authors

Staelin, Richard

Cited Authors

Staelin, R; Dolde, W; Yao, T

Published Date

1980

Published In

Journal of Marketing Research

Volume / Issue

17 / 2

Start / End Page

245 - 252

Published By

American Marketing Association

International Standard Serial Number (ISSN)

1547-7193