The Effects of Sampling Variation on Sales Forecasts for New Consumer Products
Publication
, Journal Article
Staelin, R
Published in: Journal of Marketing Research
1976
Duke Scholars
Published In
Journal of Marketing Research
ISSN
1547-7193
Publication Date
1976
Volume
13
Issue
2
Start / End Page
138 / 143
Publisher
American Marketing Association
Related Subject Headings
- Marketing
- 1505 Marketing
Citation
APA
Chicago
ICMJE
MLA
NLM
Staelin, R. (1976). The Effects of Sampling Variation on Sales Forecasts for New Consumer Products. Journal of Marketing Research, 13(2), 138–143.
Staelin, R. “The Effects of Sampling Variation on Sales Forecasts for New Consumer Products.” Journal of Marketing Research 13, no. 2 (1976): 138–43.
Staelin R. The Effects of Sampling Variation on Sales Forecasts for New Consumer Products. Journal of Marketing Research. 1976;13(2):138–43.
Staelin, R. “The Effects of Sampling Variation on Sales Forecasts for New Consumer Products.” Journal of Marketing Research, vol. 13, no. 2, American Marketing Association, 1976, pp. 138–43.
Staelin R. The Effects of Sampling Variation on Sales Forecasts for New Consumer Products. Journal of Marketing Research. American Marketing Association; 1976;13(2):138–143.
Published In
Journal of Marketing Research
ISSN
1547-7193
Publication Date
1976
Volume
13
Issue
2
Start / End Page
138 / 143
Publisher
American Marketing Association
Related Subject Headings
- Marketing
- 1505 Marketing