The Effects of Sampling Variation on Sales Forecasts for New Consumer Products

Journal Article (Academic article)

Duke Authors

Cited Authors

  • Staelin, R

Published Date

  • 1976

Published In

Volume / Issue

  • 13 / 2

Start / End Page

  • 138 - 143

Published By

International Standard Serial Number (ISSN)

  • 1547-7193