The Appeal of Buying Black
Publication
, Journal Article
Staelin, R; Gensch, DH
Published in: Journal of Marketing Research
1972
Duke Scholars
Published In
Journal of Marketing Research
ISSN
1547-7193
Publication Date
1972
Volume
9
Issue
2
Start / End Page
141 / 148
Publisher
American Marketing Association
Related Subject Headings
- Marketing
- 1505 Marketing
Citation
APA
Chicago
ICMJE
MLA
NLM
Staelin, R., & Gensch, D. H. (1972). The Appeal of Buying Black. Journal of Marketing Research, 9(2), 141–148.
Staelin, R., and D. H. Gensch. “The Appeal of Buying Black.” Journal of Marketing Research 9, no. 2 (1972): 141–48.
Staelin R, Gensch DH. The Appeal of Buying Black. Journal of Marketing Research. 1972;9(2):141–8.
Staelin, R., and D. H. Gensch. “The Appeal of Buying Black.” Journal of Marketing Research, vol. 9, no. 2, American Marketing Association, 1972, pp. 141–48.
Staelin R, Gensch DH. The Appeal of Buying Black. Journal of Marketing Research. American Marketing Association; 1972;9(2):141–148.
Published In
Journal of Marketing Research
ISSN
1547-7193
Publication Date
1972
Volume
9
Issue
2
Start / End Page
141 / 148
Publisher
American Marketing Association
Related Subject Headings
- Marketing
- 1505 Marketing