Celebrating marketing’s dirty word

Journal Article (Editorial;Journal)

Full Text

Published version (via Digital Object Identifier)

Duke Authors

Moorman, Christine

Cited Authors

Moorman, C

Published Date

September 1, 2016

Published In

Journal of the Academy of Marketing Science

Volume / Issue

44 / 5

Start / End Page

562 - 564

International Standard Serial Number (ISSN)

0092-0703

Digital Object Identifier (DOI)

10.1007/s11747-016-0483-8

Citation Source

Scopus