Who pays attention in stated-choice surveys?
Journal Article (Journal Article)
Responses of inattentive or inconsistent subjects in stated-choice (SC) surveys can lead to imprecise or biased estimates. Several SC studies have investigated inconsistency and most of these studies dropped subjects who were inconsistent. However, none of these studies reported who is more likely to fail consistency tests. We investigated the effect of the personal characteristics and task complexity on preference inconsistency in eight different SC surveys. We found that white, higher-income and better-educated female subjects were less likely to fail consistency tests. Understanding the characteristics of subjects who are inattentive to the choice task may help in designing and pre-testing instruments that work effectively for a wider range of subjects.
Full Text
Duke Authors
Cited Authors
- Ozdemir, S; Mohamed, AF; Johnson, FR; Hauber, AB
Published Date
- January 2010
Published In
Volume / Issue
- 19 / 1
Start / End Page
- 111 - 118
PubMed ID
- 19267358
Electronic International Standard Serial Number (EISSN)
- 1099-1050
Digital Object Identifier (DOI)
- 10.1002/hec.1452
Language
- eng
Conference Location
- England