Economic costs of misinforming about risk: the EDB scare and the media.

Journal Article (Journal Article)

This study reports results of an analysis of consumer responses to news reports of grain-product contamination by the pesticide ethylene dibromide (EDB). The results demonstrate that it is possible to quantify market disruption related to the dissemination of risk information. Implications include the need for increased awareness among risk managers that public perceptions, regardless of their objective accuracy, can induce real economic costs. Such costs should be considered in designing regulatory and information policies.

Full Text

Duke Authors

Cited Authors

  • Johnson, FR

Published Date

  • June 1988

Published In

Volume / Issue

  • 8 / 2

Start / End Page

  • 261 - 269

PubMed ID

  • 3045904

International Standard Serial Number (ISSN)

  • 0272-4332

Digital Object Identifier (DOI)

  • 10.1111/j.1539-6924.1988.tb01179.x


  • eng

Conference Location

  • United States