Conventional Wisdom on Risk Communication and Evidence from a Field Experiment

Published

Journal Article

A recent comprehensive review of the literature identified a number of facts and principles governing risk communication. This paper evaluates several of these propositions using recent evidence from a field experiment in communicating the risks from radon in homes. At this point in the research, data relates primarily to the response of risk perceptions to different information treatments and different personal characteristics. The effect of various causal factors is sensitive to the particular test of risk perception applied. No information treatment was clearly superior for all tasks. An important implication of these findings is that risk communicators must determine what specific task or tasks the information program should enable people to do. Copyright © 1989, Wiley Blackwell. All rights reserved

Full Text

Duke Authors

Cited Authors

  • Johnson, FR; Fisher, A

Published Date

  • January 1, 1989

Published In

Volume / Issue

  • 9 / 2

Start / End Page

  • 209 - 213

Electronic International Standard Serial Number (EISSN)

  • 1539-6924

International Standard Serial Number (ISSN)

  • 0272-4332

Digital Object Identifier (DOI)

  • 10.1111/j.1539-6924.1989.tb01241.x

Citation Source

  • Scopus