Conventional Wisdom on Risk Communication and Evidence from a Field Experiment
Journal Article (Journal Article)
A recent comprehensive review of the literature identified a number of facts and principles governing risk communication. This paper evaluates several of these propositions using recent evidence from a field experiment in communicating the risks from radon in homes. At this point in the research, data relates primarily to the response of risk perceptions to different information treatments and different personal characteristics. The effect of various causal factors is sensitive to the particular test of risk perception applied. No information treatment was clearly superior for all tasks. An important implication of these findings is that risk communicators must determine what specific task or tasks the information program should enable people to do. Copyright © 1989, Wiley Blackwell. All rights reserved
Full Text
Duke Authors
Cited Authors
- Johnson, FR; Fisher, A
Published Date
- January 1, 1989
Published In
Volume / Issue
- 9 / 2
Start / End Page
- 209 - 213
Electronic International Standard Serial Number (EISSN)
- 1539-6924
International Standard Serial Number (ISSN)
- 0272-4332
Digital Object Identifier (DOI)
- 10.1111/j.1539-6924.1989.tb01241.x
Citation Source
- Scopus