Either or Both Competition: A 'Two-Sided' Theory of Advertising with Overlapping Viewerships

Published

Journal Article (Working Paper)

Full Text

Duke Authors

Cited Authors

  • Ambrus, A; Calvano, E; Reisinger, M

Published Date

  • August 2016

Published In

Volume / Issue

  • 8 / 3

Start / End Page

  • 189 - 222

Electronic International Standard Serial Number (EISSN)

  • 1945-7685

International Standard Serial Number (ISSN)

  • 1945-7669

Digital Object Identifier (DOI)

  • 10.1257/mic.20150019