PMD46 Doctor Knows Best: The Effect of Yea-Saying Bias on Willingness to Pay in Choice-Format Conjoint-Analysis Studies

Journal Article

Full Text

Duke Authors

Cited Authors

  • Marshall, D; Johnson, FR; Ozdemir, S; Kulin, NA; Kilambi, V

Published Date

  • June 2012

Published In

Volume / Issue

  • 15 / 4

Start / End Page

  • A70 - A70

Published By

International Standard Serial Number (ISSN)

  • 1098-3015

Digital Object Identifier (DOI)

  • 10.1016/j.jval.2012.03.386


  • en