The blind leading the blind: Who gets polling information and does it improve decisions?


Journal Article

We analyze whether and when polls help citizens to improve their decisions. Specifically, we use experiments to investigate (1) whether and when citizens are willing to obtain polls and (2) whether and when polls help citizens to make better choices than they would have made on their own. We find that citizens are more likely to obtain polls when the decisions they must make are difficult and when they are unsophisticated. Ironically, when the decisions are difficult, the pollees are also uninformed and, therefore, do not provide useful information. We also find that when polls indicate the welfare-improving choice, citizens are able to improve their decisions. However, when polls indicate a choice that will make citizens worse off, citizens make worse decisions than they would have made on their own. These results hold regardless of whether the majority in favor of one option over the other is small or large. © 2010 Southern Political Science Association.

Full Text

Duke Authors

Cited Authors

  • Boudreau, C; McCubbins, MD

Published Date

  • April 1, 2010

Published In

Volume / Issue

  • 72 / 2

Start / End Page

  • 513 - 527

Electronic International Standard Serial Number (EISSN)

  • 1468-2508

International Standard Serial Number (ISSN)

  • 0022-3816

Digital Object Identifier (DOI)

  • 10.1017/S0022381609990946

Citation Source

  • Scopus