Qualitative content analysis: a guide to paths not taken.


Journal Article

Counting codes makes qualitative content analysis a controversial approach to analyzing textual data. Several decades ago, mainstream content analysis rejected qualitative content analysis on the grounds that it was not sufficiently quantitative; today, it is often charged with not being sufficiently qualitative. This article argues that qualitative content analysis is distinctively qualitative in both its approach to coding and its interpretations of counts from codes. Rather than argue over whether to do qualitative content analysis, researchers must make informed decisions about when to use it in analyzing qualitative data.

Full Text

Cited Authors

  • Morgan, DL

Published Date

  • February 1993

Published In

Volume / Issue

  • 3 / 1

Start / End Page

  • 112 - 121

PubMed ID

  • 8457790

Pubmed Central ID

  • 8457790

International Standard Serial Number (ISSN)

  • 1049-7323

Digital Object Identifier (DOI)

  • 10.1177/104973239300300107


  • eng