Excavation of archaic Morgantina (c.700-450 BC), Sicily, has brought to light a significant pattern in the distribution of imported Greek pottery. This pattern, which shows a preference for imports with features that referred to metal vessels, is echoed at sites around the western Mediterranean. We argue that the preference for certain types was communicated back to Greek producers, and that it also reflects the particular local interests of non-Greeks, who associated metallic features not only with wealth, but also with their own ancestral traditions. © 2014 John Wiley & Sons Ltd.