Issues or Identity? Cognitive Foundations of Voter Choice.

Published

Journal Article (Review)

Voter choice is one of the most important problems in political science. The most common models assume that voting is a rational choice based on policy positions (e.g., key issues) and nonpolicy information (e.g., social identity, personality). Though such models explain macroscopic features of elections, they also reveal important anomalies that have been resistant to explanation. We argue for a new approach that builds upon recent research in cognitive science and neuroscience; specifically, we contend that policy positions and social identities do not combine in merely an additive manner, but compete to determine voter preferences. This model not only explains several key anomalies in voter choice, but also suggests new directions for research in both political science and cognitive science.

Full Text

Duke Authors

Cited Authors

  • Jenke, L; Huettel, SA

Published Date

  • November 2016

Published In

Volume / Issue

  • 20 / 11

Start / End Page

  • 794 - 804

PubMed ID

  • 27769726

Pubmed Central ID

  • 27769726

Electronic International Standard Serial Number (EISSN)

  • 1879-307X

International Standard Serial Number (ISSN)

  • 1364-6613

Digital Object Identifier (DOI)

  • 10.1016/j.tics.2016.08.013

Language

  • eng