Guidelines for effective strategy in African markets: Lessons and extensions from SMS publications

Published

Journal Article

Full Text

Duke Authors

Cited Authors

  • Adegbesan, A; Mitchell, W; Wahler, B

Published Date

  • December 1, 2016

Published In

Volume / Issue

  • 37 / 13

Start / End Page

  • E63 - E71

Electronic International Standard Serial Number (EISSN)

  • 1097-0266

International Standard Serial Number (ISSN)

  • 0143-2095

Digital Object Identifier (DOI)

  • 10.1002/smj.2538

Citation Source

  • Scopus