Commentary on 'entry into new market segments in mature industries: Endogenous and exogenous segmentation in the U.S. brewing industry' by A. Swaminathan

Published

Journal Article

Full Text

Duke Authors

Cited Authors

  • Mitchell, W

Published Date

  • January 1, 1998

Published In

Volume / Issue

  • 19 / 4

Start / End Page

  • 405 - 411

Electronic International Standard Serial Number (EISSN)

  • 1097-0266

International Standard Serial Number (ISSN)

  • 0143-2095

Digital Object Identifier (DOI)

  • 10.1002/(SICI)1097-0266(199804)19:4<405::AID-SMJ986>3.0.CO;2-7

Citation Source

  • Scopus