Assessing the Impact of CEO Activism
Journal Article (Journal Article)
CEO activism refers to corporate leaders speaking out on social and environmental policy issues not directly related to their company’s core business, which distinguishes it from nonmarket strategy and traditional corporate social responsibility. In the first study of this phenomenon, we implement two framed field experiments to provide evidence on how CEO activism can influence public opinions about government policies and consumer attitudes about the CEO’s company.
Full Text
Duke Authors
Cited Authors
- Chatterji, AK; Toffel, MW
Published Date
- June 1, 2019
Published In
Volume / Issue
- 32 / 2
Start / End Page
- 159 - 185
Electronic International Standard Serial Number (EISSN)
- 1552-7417
International Standard Serial Number (ISSN)
- 1086-0266
Digital Object Identifier (DOI)
- 10.1177/1086026619848144
Citation Source
- Scopus