Assessing the Impact of CEO Activism

Journal Article (Journal Article)

CEO activism refers to corporate leaders speaking out on social and environmental policy issues not directly related to their company’s core business, which distinguishes it from nonmarket strategy and traditional corporate social responsibility. In the first study of this phenomenon, we implement two framed field experiments to provide evidence on how CEO activism can influence public opinions about government policies and consumer attitudes about the CEO’s company.

Full Text

Duke Authors

Cited Authors

  • Chatterji, AK; Toffel, MW

Published Date

  • June 1, 2019

Published In

Volume / Issue

  • 32 / 2

Start / End Page

  • 159 - 185

Electronic International Standard Serial Number (EISSN)

  • 1552-7417

International Standard Serial Number (ISSN)

  • 1086-0266

Digital Object Identifier (DOI)

  • 10.1177/1086026619848144

Citation Source

  • Scopus