Distribution Channels

Book Section

The following sections are included:IntroductionThe (rocky) startChannel systems and industries studiedDemand functionsRules of the game and available informationChannel member objectives and channel coordinationProduct positioning in distribution channelsDetermining the optimal channel structureSummaryReferences

Duke Authors

Cited Authors

  • Staelin, R; Lee, E

Published Date

  • August 2014

Book Title

  • The History of Marketing Science

Start / End Page

  • 261 - 287