The History of Marketing Science
Distribution Channels
Publication
, Chapter
Staelin, R; Lee, E
August 2014
The following sections are included:IntroductionThe (rocky) startChannel systems and industries studiedDemand functionsRules of the game and available informationChannel member objectives and channel coordinationProduct positioning in distribution channelsDetermining the optimal channel structureSummaryReferences
Duke Scholars
Publication Date
August 2014
Start / End Page
261 / 287
Citation
APA
Chicago
ICMJE
MLA
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Staelin, R., & Lee, E. (2014). Distribution Channels. In The History of Marketing Science (pp. 261–287).
Staelin, Richard, and Eunkyu Lee. “Distribution Channels.” In The History of Marketing Science, 261–87, 2014.
Staelin R, Lee E. Distribution Channels. In: The History of Marketing Science. 2014. p. 261–87.
Staelin, Richard, and Eunkyu Lee. “Distribution Channels.” The History of Marketing Science, 2014, pp. 261–87.
Staelin R, Lee E. Distribution Channels. The History of Marketing Science. 2014. p. 261–287.
Publication Date
August 2014
Start / End Page
261 / 287