TV Viewing and Advertising Targeting
Publication
, Journal Article
Deng, Y; Mela, CF
Published in: JOURNAL OF MARKETING RESEARCH
February 1, 2018
Duke Scholars
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Published In
JOURNAL OF MARKETING RESEARCH
DOI
EISSN
1547-7193
ISSN
0022-2437
Publication Date
February 1, 2018
Volume
55
Issue
1
Start / End Page
99 / 118
Publisher
AMER MARKETING ASSOC
Related Subject Headings
- Marketing
- 3506 Marketing
- 1505 Marketing
Citation
APA
Chicago
ICMJE
MLA
NLM
Deng, Y., & Mela, C. F. (2018). TV Viewing and Advertising Targeting. JOURNAL OF MARKETING RESEARCH, 55(1), 99–118. https://doi.org/10.1509/jmr.15.0421
Deng, Yiting, and Carl F. Mela. “TV Viewing and Advertising Targeting.” JOURNAL OF MARKETING RESEARCH 55, no. 1 (February 1, 2018): 99–118. https://doi.org/10.1509/jmr.15.0421.
Deng Y, Mela CF. TV Viewing and Advertising Targeting. JOURNAL OF MARKETING RESEARCH. 2018 Feb 1;55(1):99–118.
Deng, Yiting, and Carl F. Mela. “TV Viewing and Advertising Targeting.” JOURNAL OF MARKETING RESEARCH, vol. 55, no. 1, AMER MARKETING ASSOC, Feb. 2018, pp. 99–118. Wos, doi:10.1509/jmr.15.0421.
Deng Y, Mela CF. TV Viewing and Advertising Targeting. JOURNAL OF MARKETING RESEARCH. AMER MARKETING ASSOC; 2018 Feb 1;55(1):99–118.
Published In
JOURNAL OF MARKETING RESEARCH
DOI
EISSN
1547-7193
ISSN
0022-2437
Publication Date
February 1, 2018
Volume
55
Issue
1
Start / End Page
99 / 118
Publisher
AMER MARKETING ASSOC
Related Subject Headings
- Marketing
- 3506 Marketing
- 1505 Marketing