Achieving Customer Experience Excellence through a Quality Management System


This landmark book addresses: What customer experience really means Why it matters Whether it has any substantial business impact What your organization can do to deliver and sustain your CX efforts, and How we got to this particular point ...

Duke Authors

Cited Authors

  • Jarvis, A; Morales, L; Ranadive, U

Published Date

  • July 8, 2016

Published By


  • 256

International Standard Book Number 10 (ISBN-10)

  • 0873899350

International Standard Book Number 13 (ISBN-13)

  • 9780873899352