Managing licensing in a market for technology

Conference Paper

We analyze how licensing activity should be organized within large corporations. If licensing is decentralized, the business unit forgoes valuable licensing opportunities since rewards for licensing are (optimally) weaker than those for production. We theorize how the organization of licensing relates to the nature of technology and markets for technology.

Full Text

Duke Authors

Cited Authors

  • Arora, A; Fosfuri, A; Rønde, T

Published Date

  • January 1, 2012

Published In

  • Academy of Management 2012 Annual Meeting, Aom 2012

Start / End Page

  • 1556 - 1561

Digital Object Identifier (DOI)

  • 10.5465/AMBPP.2012.207

Citation Source

  • Scopus