Managing licensing in a market for technology
Conference Paper
We analyze how licensing activity should be organized within large corporations. If licensing is decentralized, the business unit forgoes valuable licensing opportunities since rewards for licensing are (optimally) weaker than those for production. We theorize how the organization of licensing relates to the nature of technology and markets for technology.
Full Text
Duke Authors
Cited Authors
- Arora, A; Fosfuri, A; Rønde, T
Published Date
- January 1, 2012
Published In
- Academy of Management 2012 Annual Meeting, Aom 2012
Start / End Page
- 1556 - 1561
Digital Object Identifier (DOI)
- 10.5465/AMBPP.2012.207
Citation Source
- Scopus