South America is evolving as a key player in the global forest products industry and is looking forward to a bright future, offering supply and unique market opportunities. It is becoming one of the most important areas for fiber supply in the world, with a major emphasis on low cost resources and investments in advanced and technology-intensive processing facilities. It is growing rapidly with a particular focus on increasing the potential for consumption of different forest-based products, especially the paper and packaging products. Brazil dominates the region's pulp and paper sector, accounting for nearly 90% of the wood pulp production, which is a major contributor to the region's exports, with total pulp exports amounting to US$3.5 billion. South America also experiences a distinct competitive advantage, which is offered by sufficient raw material supply based on the establishment of fast-growing species in plantations, reinforced by highly fertile soil, and amiable climate.