Concern for Group Reputation Increases Prosociality in Young Children.

Published

Journal Article

The motivation to build and maintain a positive personal reputation promotes prosocial behavior. But individuals also identify with their groups, and so it is possible that the desire to maintain or enhance group reputation may have similar effects. Here, we show that 5-year-old children actively invest in the reputation of their group by acting more generously when their group's reputation is at stake. Children shared significantly more resources with fictitious other children not only when their individual donations were public rather than private but also when their group's donations (effacing individual donations) were public rather than private. These results provide the first experimental evidence that concern for group reputation can lead to higher levels of prosociality.

Full Text

Duke Authors

Cited Authors

  • Engelmann, JM; Herrmann, E; Tomasello, M

Published Date

  • February 2018

Published In

Volume / Issue

  • 29 / 2

Start / End Page

  • 181 - 190

PubMed ID

  • 29095665

Pubmed Central ID

  • 29095665

Electronic International Standard Serial Number (EISSN)

  • 1467-9280

International Standard Serial Number (ISSN)

  • 0956-7976

Digital Object Identifier (DOI)

  • 10.1177/0956797617733830

Language

  • eng