Dollars and Discomfort: What Will People Be Willing to Give for Better Blood Pressure Assessment?

Journal Article (Journal Article)

Recently, the US Preventive Services Task Force issued a draft recommendation to utilize 24-hour ambulatory blood pressure (BP) monitoring (ABPM) to confirm the diagnosis of hypertension after screening. However, ABPM can be inconvenient and has some adverse effects such as pain and bruising from the repeated cuff inflations. In this national survey, we asked adults 30 years and older how much physical discomfort they would be willing to undergo to have the most accurate test available for evaluating possible high BP. We also asked how much they would be willing to pay to have the test. Among 1010 respondents, 95% of participants indicated willingness to undergo at least mild physical discomfort. The median amount people would be willing to pay was $25. These findings suggest that people are willing to undergo a bit of discomfort, and even pay a small amount, for the benefit of accurate BP assessment.

Full Text

Duke Authors

Cited Authors

  • Viera, AJ; Tuttle, L; Zeng, J

Published Date

  • May 2016

Published In

Volume / Issue

  • 18 / 5

Start / End Page

  • 422 - 423

PubMed ID

  • 26401642

Pubmed Central ID

  • PMC8031994

Electronic International Standard Serial Number (EISSN)

  • 1751-7176

Digital Object Identifier (DOI)

  • 10.1111/jch.12680


  • eng

Conference Location

  • United States