Does an offer for a free on-line continuing medical education (CME) activity increase physician survey response rate? A randomized trial.

Journal Article

Achieving a high response rate in a physician survey is challenging. Monetary incentives increase response rates but obviously add cost to a survey project. We wondered whether an offer of a free continuing medical education (CME) activity would be effective in improving survey response rate.As part of a survey of a national sample of physicians, we randomized half to an offer for a free on-line CME activity upon completion of a web-based survey and the other half to no such offer. We compared response rates between the groups. A total of 1214 out of 8477 potentially eligible physicians responded to our survey, for an overall response rate of 14.3%. The response rate among the control group (no offer of CME credit) was 16.6%, while among those offered the CME opportunity, the response rate was 12.0% (p < 0.0001).An offer for a free on-line CME activity did not improve physician survey response rate. On the contrary, the offer for a free CME activity actually appeared to worsen the response rate.

Full Text

Duke Authors

Cited Authors

  • Viera, AJ; Edwards, T

Published Date

  • March 7, 2012

Published In

Volume / Issue

  • 5 /

Start / End Page

  • 129 -

PubMed ID

  • 22397624

Electronic International Standard Serial Number (EISSN)

  • 1756-0500

International Standard Serial Number (ISSN)

  • 1756-0500

Digital Object Identifier (DOI)

  • 10.1186/1756-0500-5-129

Language

  • eng